:root{--paper:#f5f1e8;--paper-deep:#ede7da;--ink:#1a1815;--ink-soft:#4a4640;--ink-faint:#7a756c;--paprika:#b23a19;--paprika-deep:#8f2d12;--line:#d8d0c0}*{box-sizing:border-box;margin:0;padding:0}html{scroll-behavior:smooth}body{background:var(--paper);color:var(--ink);-webkit-font-smoothing:antialiased;font-family:Inter,sans-serif;line-height:1.6}.wrap{max-width:1180px;margin:0 auto;padding:0 32px}h1,h2,h3{letter-spacing:-.02em;font-family:Instrument Sans,sans-serif;font-weight:600;line-height:1.1}.eyebrow{letter-spacing:.18em;text-transform:uppercase;color:var(--paprika);margin-bottom:20px;font-family:Inter,sans-serif;font-size:.72rem;font-weight:600}nav{z-index:100;backdrop-filter:blur(12px);border-bottom:1px solid var(--line);background:#f5f1e8e0;position:sticky;top:0}.nav-inner{justify-content:space-between;align-items:center;height:74px;display:flex}.logo{letter-spacing:-.02em;color:var(--ink);font-family:Instrument Sans,sans-serif;font-size:1.4rem;font-weight:700;text-decoration:none}.logo .dot{color:var(--paprika)}.nav-links{align-items:center;gap:38px;display:flex}.nav-links a{color:var(--ink-soft);font-size:.92rem;font-weight:500;text-decoration:none;transition:color .2s}.nav-links a:hover{color:var(--paprika)}.nav-cta{background:var(--paprika);border-radius:100px;padding:11px 22px;font-size:.9rem;transition:background .2s;color:var(--paper)!important}.nav-cta:hover{background:var(--paprika-deep)}.hero{position:relative}.hero-img-wrap{width:100%;height:82vh;min-height:560px;max-height:780px;position:relative;overflow:hidden}.hero-img-wrap img{object-fit:cover;object-position:center 35%;filter:contrast(1.03);width:100%;height:100%}.hero-img-wrap:after{content:"";background:linear-gradient(#1a181500 15%,#1a18151a 35%,#1a181573 60%,#1a1815d1 84%,#1a1815 100%);position:absolute;inset:0}.hero-copy{z-index:2;padding-bottom:58px;position:absolute;bottom:0;left:0;right:0}.hero-copy .inner{max-width:820px}.hero h1{color:#fff;font-size:clamp(2.6rem,6vw,4.8rem);font-weight:600}.hero h1 em{color:#f2764b;font-style:normal}.hero .lede{color:#ffffffdb;max-width:620px;margin-top:26px;font-size:clamp(1.1rem,2vw,1.35rem)}.btn-row{flex-wrap:wrap;align-items:center;gap:18px;margin-top:38px;display:flex}.btn-primary{background:var(--paprika);color:var(--paper);border-radius:100px;padding:15px 30px;font-size:.98rem;font-weight:600;text-decoration:none;transition:background .2s,transform .2s}.btn-primary:hover{background:var(--paprika-deep);transform:translateY(-1px)}.btn-text{color:#fff;border-bottom:2px solid var(--paprika);padding-bottom:3px;font-size:.98rem;font-weight:600;text-decoration:none}section{padding:100px 0}.section-tight{padding:70px 0}.statement{background:var(--ink);color:var(--paper)}.statement .eyebrow{color:#e88a6b}.statement h2{max-width:1000px;font-size:clamp(1.9rem,4vw,3rem)}.statement h2 em{color:#e88a6b;font-style:normal}.statement p{color:#c9c2b4;max-width:1000px;margin-top:30px;font-size:1.12rem;line-height:1.7}.audience-head{max-width:720px;margin-bottom:60px}.audience-head h2{font-size:clamp(1.8rem,3.5vw,2.6rem)}.audience-head p{color:var(--ink-soft);margin-top:22px;font-size:1.12rem}.audience-head .kicker{color:var(--ink);font-weight:600}.two-col{grid-template-columns:1fr 1fr;gap:40px;display:grid}.aud-card{border-top:2px solid var(--paprika);padding-top:28px}.aud-card h3{margin-bottom:14px;font-size:1.5rem}.aud-card p{color:var(--ink-soft);font-size:1.02rem}.pillars{background:var(--paper-deep)}.pillars-head{max-width:720px;margin-bottom:72px}.pillars-head h2{font-size:clamp(1.8rem,3.5vw,2.6rem)}.pillars-head p{color:var(--ink-soft);margin-top:20px;font-size:1.12rem}.pillar{border-top:1px solid var(--line);grid-template-columns:1fr 1fr;align-items:center;gap:56px;padding:56px 0;display:grid}.pillar:first-of-type{border-top:none}.pillar-img{aspect-ratio:16/10;border-radius:3px;overflow:hidden}.pillar-img img{object-fit:cover;filter:grayscale()contrast(1.04);width:100%;height:100%;transition:transform .6s}.pillar-img.keep-color img{filter:contrast(1.03)}.pillar:hover .pillar-img img{transform:scale(1.03)}.pillar.flip .pillar-img{order:2}.pillar.flip .pillar-body{order:1}.pillar-num{color:var(--paprika);margin-bottom:14px;font-family:Instrument Sans,sans-serif;font-size:1.5rem;font-weight:700;line-height:1;display:block}.pillar-body h3{margin-bottom:16px;font-size:1.7rem;line-height:1.15}.pillar-body p{color:var(--ink-soft);font-size:1.06rem}.rep{grid-template-columns:1fr 1fr;align-items:center;gap:70px;display:grid}.rep-copy .eyebrow{margin-bottom:18px}.rep-copy h2{margin-bottom:22px;font-size:clamp(1.7rem,3vw,2.3rem)}.rep-copy p{color:var(--ink-soft);font-size:1.08rem}.rep-panel{color:var(--paper);background:var(--ink);border-radius:18px;flex-direction:column;justify-content:center;min-height:340px;padding:58px 54px;display:flex;position:relative;overflow:hidden}.rep-panel .rep-bg{object-fit:cover;filter:grayscale()contrast(1.05);z-index:0;width:100%;height:100%;position:absolute;inset:0}.rep-panel:after{content:"";z-index:1;background:linear-gradient(135deg,#141210e6 0%,#141210b8 55%,#14121099 100%);position:absolute;inset:0}.rep-panel .mark,.rep-panel blockquote,.rep-panel .attr{z-index:2;position:relative}.rep-panel .mark{color:#f2764b;margin-bottom:8px;font-family:Instrument Sans,sans-serif;font-size:4.6rem;font-weight:700;line-height:.6}.rep-panel blockquote{color:#fff;letter-spacing:-.01em;font-size:1.5rem;font-weight:500;line-height:1.42}.rep-panel .attr{letter-spacing:.14em;text-transform:uppercase;color:#f2764bf2;margin-top:24px;font-size:.82rem;font-weight:600}.season{text-align:center}.season .inner{max-width:780px;margin:0 auto}.season-brand{letter-spacing:.18em;text-transform:uppercase;margin-bottom:26px;font-size:.72rem;font-weight:600}.season-brand .struck{color:var(--ink-faint);text-decoration:line-through;text-decoration-color:var(--paprika);margin-right:10px;text-decoration-thickness:2px}.season-brand .replace{color:var(--paprika)}.season h2{font-size:clamp(1.9rem,4vw,2.8rem)}.season h2 em{color:var(--paprika);font-style:normal}.season p{color:var(--ink-soft);margin-top:26px;font-size:1.15rem}.cta{background:var(--paprika);color:var(--paper);text-align:center}.cta .inner{max-width:680px;margin:0 auto}.cta h2{font-size:clamp(2rem,4.5vw,3.2rem)}.cta p{color:#f5e4dc;margin-top:24px;font-size:1.15rem}.cta .btn-light{background:var(--paper);color:var(--paprika);border-radius:100px;margin-top:38px;padding:16px 36px;font-size:1.02rem;font-weight:600;text-decoration:none;transition:transform .2s;display:inline-block}.cta .btn-light:hover{transform:translateY(-2px)}footer{background:var(--ink);color:#a8a296;padding:56px 0 30px}.foot-grid{grid-template-columns:1.4fr 1fr 1fr;align-items:start;gap:40px;display:grid}.foot-brand{letter-spacing:-.02em;color:var(--paper);font-family:Instrument Sans,sans-serif;font-size:1.4rem;font-weight:700}.foot-brand .dot{color:var(--paprika);display:inline}.foot-brand .tagline{color:#a8a296;letter-spacing:0;max-width:240px;margin-top:8px;font-family:Inter;font-size:.85rem;font-weight:400;line-height:1.5;display:block}.foot-col h4{letter-spacing:.14em;text-transform:uppercase;color:#6e695f;margin-bottom:16px;font-family:Inter;font-size:.72rem;font-weight:600}.foot-col a{color:#b8b2a6;font-size:.95rem;line-height:2;text-decoration:none;transition:color .2s;display:block}.foot-col a:hover{color:var(--paprika)}.foot-bottom{color:#78736a;border-top:1px solid #332f29;margin-top:40px;padding-top:22px;font-size:.82rem}@media (width<=720px){.foot-grid{grid-template-columns:1fr 1fr;gap:32px}.foot-brand{grid-column:1/-1}}@media (width<=820px){.nav-links a:not(.nav-cta){display:none}.two-col,.rep{grid-template-columns:1fr;gap:32px}.rep-panel{padding:36px}.pillar{grid-template-columns:1fr;gap:24px}.pillar.flip .pillar-img{order:1}.pillar.flip .pillar-body{order:2}section{padding:70px 0}}.reading{max-width:720px;margin:0 auto;padding:0 32px}.page-intro{padding:76px 0 36px}.page-intro h1{margin-top:4px;font-size:clamp(2.2rem,5vw,3.4rem)}.page-intro p{color:var(--ink-soft);max-width:620px;margin-top:22px;font-size:1.15rem}.post-list-section{padding:0 0 100px}.post-list{list-style:none}.post-item{border-top:1px solid var(--line)}.post-item:first-child{border-top:none}.post-link{color:inherit;padding:40px 0;text-decoration:none;transition:opacity .2s;display:block}.post-link:hover{opacity:1}.post-link h2{margin:14px 0 0;font-size:clamp(1.5rem,3vw,2rem);transition:color .2s}.post-link:hover h2{color:var(--paprika)}.post-link>p{color:var(--ink-soft);max-width:620px;margin-top:14px;font-size:1.08rem}.read-more{color:var(--paprika);margin-top:20px;font-size:.92rem;font-weight:600;display:inline-block}.post-link:hover .read-more{color:var(--paprika-deep)}.empty{color:var(--ink-faint);padding:20px 0 60px;font-size:1.1rem}.post-meta{color:var(--ink-faint);flex-wrap:wrap;align-items:center;gap:10px;font-size:.85rem;display:flex}.post-meta time{font-weight:500}.post-meta .dot-sep{color:var(--line)}.tag{letter-spacing:.12em;text-transform:uppercase;color:var(--paprika);font-size:.7rem;font-weight:600}.post{padding:60px 0 100px}.back-link{color:var(--paprika);font-size:.9rem;font-weight:600;text-decoration:none;transition:color .2s;display:inline-block}.back-link:hover{color:var(--paprika-deep)}.post-header{border-bottom:1px solid var(--line);margin-top:40px;margin-bottom:40px;padding-bottom:34px}.post-header h1{margin-top:18px;font-size:clamp(2rem,4.5vw,3rem)}.post-lede{color:var(--ink-soft);margin-top:22px;font-size:1.22rem;line-height:1.5}.prose{color:var(--ink-soft);font-size:1.12rem;line-height:1.8}.prose>p{margin:0 0 26px}.prose h2{color:var(--ink);letter-spacing:-.02em;margin:52px 0 18px;font-family:Instrument Sans,sans-serif;font-size:1.6rem;font-weight:600;line-height:1.2}.prose h3{color:var(--ink);letter-spacing:-.01em;margin:40px 0 14px;font-family:Instrument Sans,sans-serif;font-size:1.3rem;font-weight:600}.prose a{color:var(--paprika);text-underline-offset:3px;text-decoration:underline 1px;transition:color .2s}.prose a:hover{color:var(--paprika-deep)}.prose strong{color:var(--ink);font-weight:600}.prose ul,.prose ol{margin:22px 0 26px;padding-left:1.3em}.prose li{margin-bottom:10px}.prose li::marker{color:var(--paprika)}.prose blockquote{border-left:3px solid var(--paprika);letter-spacing:-.01em;color:var(--ink);margin:36px 0;padding:4px 0 4px 26px;font-family:Instrument Sans,sans-serif;font-size:1.4rem;font-style:normal;font-weight:500;line-height:1.4}.prose blockquote p{margin:0}.prose code{background:var(--paper-deep);border-radius:4px;padding:2px 7px;font-family:ui-monospace,SFMono-Regular,Menlo,monospace;font-size:.9em}.prose pre{background:var(--ink);color:var(--paper);border-radius:8px;margin:30px 0;padding:22px 24px;font-size:.92rem;line-height:1.6;overflow-x:auto}.prose pre code{font-size:inherit;background:0 0;padding:0}.prose hr{border:none;border-top:1px solid var(--line);margin:44px 0}.prose img{border-radius:6px;max-width:100%;height:auto}.post-foot{border-top:1px solid var(--line);margin-top:60px;padding-top:34px}.post-foot .byline{color:var(--ink-faint);margin-bottom:22px;font-size:.98rem}