We coined the term because the companies we work with kept falling through the cracks. They aren't quite a product company and aren't quite a service company. They're both, and the "both" is exactly where the hard part, and the real value, lives.
Service-Tech describes two kinds of company that have more in common than they realize. The first sells a product that only works if the service around it works: the installation, the commissioning, the support, the expertise required to even make the sale. The second sells a service and wants to grow it the way a product company scales, with repeatable motions, real margins, and recurring revenue. In both, the product and the service are tangled together. Most marketing agencies and most consultants only know how to handle one or the other. We work in the tangle. That's the whole point.
Hardware, equipment, complex technical products. The kind where "we also handle installation and support" isn't a footnote, it's the hard part of the sale and often where the margin lives. If your product needs detailed knowledge to install, support, or even explain, you're in Service-Tech.
Field service, technical services, integrators. You've built real expertise, and now you want it to grow without living or dying on a few key people. That means productizing what you do: repeatable motions, clear offers, and recurring revenue. That's Service-Tech too.
A product that needs service is a harder sale, a harder marketing problem, and a harder operation than a simple product. The buyer has to understand not just what it does but what it takes to run it. The channel has to be willing to support it, not just ship it. And the company selling it often has brilliant engineers and technicians but no one whose job is to make the whole motion work. That gap is what we fill.
This is where our three areas come together: marketing that makes a complex product easy to understand and buy, operations that take the friction out of delivering it, and channels built on partners who can actually support and sell it. And where it fits, we'll represent the product ourselves and build the path to market from scratch.
If your product needs service, or your service wants to grow like a product, that's the conversation we want to have. Tell us what you're working on.
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